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Intuition and craftsmanship: Paolo Troilo and Fedegari

There are many similarities linking the story of the international artist Paolo Troilo with the Fedegari group’s values.

This is why we have decided to support this craftsmanship project.

First of all, a precocious, ardent passion, which turned into a dream come true. The same passion was reflected in the eyes of the two founders Giampiero and Fortunato Fedegari and today still present in the philosophy of the Group.

Both stories are characterized by sacrifices and winning intuitions: on one hand, the need to express creativity through painting, so strong to overcome the lack of basic tools such as brushes. It created a true artistic metamorphosis. On the other, our story: the encounter between steel, passion and determination, a perfect trinomial leading to the creation of a handcraft company. Today it has become as solid as its creations.

Paolo Troilo

This leads to two stories of all-Italian know-how: one of the art of painting by hand and one of the world of autoclaves shaped and polished by men’s hands.

“Success does not come by itself. Creative energy must be nurtured, educated and supported,” says Paolo Fedegari, CEO of the Group.

Fedegari strongly believes in the value of manual work, which creates an unbreakable bond between man and his creations.

Our Company wants to support intuition and craftsmanship bringing a positive value within our society, as the work of Paolo Troilo.

Here aside you can find the video of the exhibition “Troilo Milano solo andata” held from November 4 to 13, 2021 at Palazzo Serbelloni in Milan. The Lamborghini Huracán EVO handpainted by Paolo Troilo was exposed and other fifteen pieces were exhibited for the first time, creating an impressive and dreamlike contrast as only the encounter between modern and classical art can create.

Watch the video of the exhibition “Troilo Milano solo andata” 

Biography

Paolo Troilo was born in Taranto.
He attended the Art Institute,  the European Institute of Design in Rome and he attended for five years the Faculty of Architecture and Literature in Florence. In 1993 he started working as an assistant art director in the “Alta Advertising Agency” in Florence. In 1997 he joined “Saatchi&Saatchi” in Milan where he remained for 6 years becoming Senior Art Director.
He started painting as a child, with his hands, using acrylics that he spreads with his fingers on canvas. In 2006 he held his first exhibition when he decided to bring out his work.

His works have been exhibited in Milan, Rome, Florence, Palermo, Madrid, Paris, Singapore, San Francisco, Istanbul, Tel Aviv, Los Angeles, New York City.

Studio Troilo

Viale Gorizia 8

20144 Milano

Italy

Veronica Pellegrino

 +39 339 5796375

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